AdSense estimated earnings showing zero but page RPM shows earnings

January 30, 2021

You’ve set up your website, you’ve got your AdSense account approved, ads are running on your website, you’re all excited as you check your earnings and then…


What does it mean when it says I have page RPM earnings and impression RPM earnings, but my estimated earnings are zero?

First, you need to understand what the difference is between Page RPM and Impression RPM. These are what you would earn if you had either 1,000 page views or 1,000 impressions.

Second, you need to understand the two ways you can earn money from AdSense.

  1. You earn per click. When someone clicks on an ad on your website, Google shares 60% of that revenue with you. This is by far the most lucrative way to earn money from Google AdSense.
  2. You earn per impression. For every ad that is shown on your site, you earn a tiny amount of money, a fraction of a cent. If you generate tens of thousands of page views but no clicks, you’ll still earn a couple of dollars from it.

So when you see that you have Page RPM earnings but no estimated earnings and no clicks, it means that is how much you would earn from showing ad impressions on your website for every 1,000 page views.

The Impressions RPM calculation works in the same way. It tells you how much you would earn for every 1,000 impressions. Again, the more clicks you get, the higher this number will be. If you are not generating any clicks, then the amount will be very low, a few cents even.

Don’t panic if you are seeing earnings from Page View RPM or Impressions RPM but no estimated earnings. Your ads are being served just fine. It just means you don’t have enough traffic to your site yet, or are not getting any clicks on the ads.

Be patient, keep publishing great content and you’ll start to see your estimated earnings go up.

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